David Brien
Hi, I’m David, a functional analyst and information systems technologist.
I run teams and projects that map user requirements, connect systems and deliver solutions that drive business growth and efficiency.
I am based in beautiful Cape Town.
In a nutshell…
I have built and delivered CRMs, ERPs, marketing platforms, owned audiences, lead generation campaigns, websites and more. I understand developers, I understand the end user, and I know how to bridge the communication gap between business needs, creative resources and technical resources.
Currently a Functional Consultant at ISB Global, I own the CRM, Contract and Customer Portal components for OutSystems-SAP ERP software for the waste and recycling industry.
—————
Skills
I’m both technical and creative. I turn the functional and commercial needs of the business into clear deliverables for the project team, resulting in enhanced systems that talk to each other.
For ISB Global (a UK-based technology company specialising in waste and recycling), I produce the functional requirements for the CRM and Contract components. Integrated with DocuSign, I oversee the entire sales pipeline from the prospect stage through to completed sales and contracts. I also own the Customer Portal where our clients’ customers log in to see their account activity.
For Asilia Africa (a large player in African travel and tourism) I built an ERP and CRM from the ground up and linked this to our marketing platforms to drive growth. The software has 250 users and over 1 million records and the CRM, website, email software, paid media channels and sales systems are integrated into an efficient, automated marketing platform.
These solutions have delivered large-scale, vastly improved business processes for clients with turnover in excess of $1bn.
• Functional Analysis • Communication • Project Management • Relationship Building • Stakeholder Management • Online Marketing • Social Media Marketing • SEO • PPC • HTML • ASP • SQL • Mailchimp • Database Design • Google Analytics • Google Data Studio • Microsoft 365 • Microsoft Teams • Information Gathering • User Requirements Documentation
⚙️ ERP and CRM
Design and build business software solutions
💬 Manage teams and stakeholders
Run internal teams and manage key supplier relationships
💻 Digital marketing
Lead and scale up marketing teams
📊 Multi-channel, multi-platform
SEO, PPC, Facebook, Newsletters
👨💻 Programming
Database and web developer
I’ve worked on a wide range of projects and brands in both client-side and agency-side roles. I have built websites, ERPs, CRMs, social media audiences and newsletter databases, and I am capable in either doing things ‘hands-on’ or in leading project teams.
Experience & CV
Below are some key examples of my experience.
You can also download a PDF of my CV.
ISB Global
Functional Consultant, Mar 2022 - Current, Remote to UK and USA
ISB Global provides industry-leading ERP software to the waste and recycling industry. The company is based in London, with large clients in the USA. As a Functional Consultant, I manage the needs of the Sales and Marketing teams to deliver software in the CRM and customer-facing spaces. The software is based on OutSystems and integrates with SAP, DocuSign, payment portals and more.
Asilia Africa
Head of Growth, 2014 - Feb 2022, Cape Town
Asilia Africa is the leading safari operator in East Africa, owning and running high-end safari lodges in iconic wildlife areas such as the Serengeti and Masai Mara. Originally relying entirely on travel agent B2B sales, I set up, ran and grew a direct B2C-focused digital marketing team, introducing new capabilities critical to the future of the business. I continue to focus on growing the consumer audience and revenue, as well as on the CRM and data architecture that comprises the marketing platform.
Gloo Digital Design
Senior Account Director, 2011 - 2014, Cape Town
Gloo was the leading digital marketing agency in SA; they merged with Ogilvy to continued success. I was responsible for landing new clients, growing my accounts, and delivering all projects successfully. My portfolio included DStv, Allan Gray, Samsung, Jacaranda FM, East Coast Radio, J&B, Kagiso Media and Pearson. I generated several million rand in annual turnover, won many pitches, and successfully delivered many digital projects.
Barracuda Digital SEO & PPC
Senior Project Manager, 2008 - 2011, London
Barracuda is a SEO and PPC agency based in London. I was responsible for new business acquisition, account management and project management. I successfully pitched to clients across the UK and managed accounts for large international brands including Lloyd's of London, Harrods, Aviva, Comedy Central, Smythson and Richer Sounds.
Let’s chat ☕
I’d love to hear from you. Reach me here:
davidbrien@gmail.com | +27 (0) 82 328 0810
We use cookies to improve your experience and to help us understand how you use our site. Please refer to our cookie notice and privacy policy for more information regarding cookies and other third-party tracking that may be enabled.
